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RESEARCH INSIGHTS: Renaming with purpose: investor response and fund manager behaviour after fund ESG renaming?

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Using a global sample of 740 open-ended equity funds that added an ESG-related term to their name between 2016 and 2022, the study examines investor flows, portfolio ESG characteristics and fees, finding that renamed funds on average meaningfully improve their ESG profile, while flow-driven incentives and fee increases are more limited than previously thought.

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